Passion Fruut is a start-up talent agency operating out Philadelphia. With a mission to match local artists with businesses looking to hire, Passion Fruut eshews the pervasive click-driven model of social media for a purely merit-based approach to talent acquisition, while leveraging the benefits of social media through their feeds to highlight the artist on their platform.
This site is meant to recruit prospective artists for the initial launch. Passion Fruut's goal is to represent artists across a broad range of media, but plans to start with musicians as the founder's background is in music production.
We paired large, evocative imagery with clear language about the purpose of the service, along with CTA's throughout to promote engagement.
Crisp visuals, clear language, and a sense of urgency round out this start-up's landing page.
